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Female users from Taiwan are the most popular and male ones from Hong Kong are the most "aggressive" to approach others, said Zhao.Data show among 100 million singles in the US, 40 percent of them would try online dating."The attempt to search for a potential partner at workplace might have negative professional consequence." C. Le, director of Asian and Asian-American Studies at the University of Massachusetts in Amherst, said websites like 2Red Beans offer an "easy and convenient" place to find potential mates, given the busy schedules of many.

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"So I thought services provided by 2Red Beans will help many Chinese people in the US and Chinese Americans who tend to find people of the same heritage and cultural values," Zhao recalled.

Popular dating sites include Match.com, e and JDate.com, a service that aims to match Jewish singles, to which 2Red Beans is similar.

Lam, one of those busy, upbeat young professionals in the city, tried online dating for a few years, which her traditional Chinese family was skeptical about, but no Mr. Lam decided to take a break when one summer night - about four years ago - she was taking the usual D train from Manhattan to Brooklyn from work to home, a guy sitting near her passed on an E-note.

"I inched closer to her by moving from one seat to the next, then I used my Apple i Pod touch and typed out: 'I will regret it the rest of the night if I didn't know your name," recalled Vinny Wong.

With plenty of successful matchmaking love stories in their 10 year reign.

They host great speed dating, focus groups and mingling events for British Asians."I was then anxious to create something for Chinese singles that are in a similar situation to me," she said.Le, the sociologist, said the power of assimilation is very strong among Americanized immigrants or the children of immigrants.With a lean team of about a dozen people, 2Red Beans currently has a 15 percent market share of the 1.3 million Chinese American users in North America.The top three cities where 2Red Beans has the most registered users and successful matches (of those who decide to get married) are Northern California, New York and Southern California, said Zhao.Zhao, 37, who has an engineering doctorate and is based in Cupertino, California, came to the US in 1998 for her graduate studies.

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