Articulate thinking is the model of rationality, while intuitive thinking is often seen as primitive, “emotional” in a derogatory sense, the only type of thinking of which animals are capable; and so it is articulate thinking that distinguishes human beings from the “lower” animals.
In more human terms, this means that whenever you buy a book on Amazon from a link on here, I receive a small percentage of its price.
There are two types of thinking, to oversimplify grossly. The first is the domain of hunches, snap judgments, emotional reactions, and first impressions—in short, instant responses to sensations.
Why are some people brilliant decision makers, while others are consistently inept?
Why do some people follow their instincts and win, while others end up stumbling into error?
Obviously there is a cognitive process involved in such mental processes; one is responding to information.
But there is no conscious thought, because there is no time for it.
How do we decide to do anything at all and, out of the myriad choices we face each day, what makes one option more preferable over another?
This is one of the most fundamental questions of the social sciences, from consumer psychology to economic theory to behavioral science.
This fascinating piece of pop-psychology offers a fascinating journey into the web of consumerism, woven out of our biological need for choice and control, drawing on everything from the pensées of Albert Camus to The Matrix. It takes me hundreds of hours a month to research and compose, and thousands of dollars to sustain. If you find any joy and value in what I do, please consider becoming a Sustaining Patron with a recurring monthly donation of your choosing, between a cup of tea and a good lunch. Claim yours: is in its twelfth year and because I write primarily about ideas of a timeless character, I have decided to plunge into my vast archive every Wednesday and choose from the thousands of essays one worth resurfacing and resavoring.