It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
All events and groups are fair game; users will have the ability to unlock that Taylor Swift concert from 2012 and the housewarming party they’re attending next week.
This story was originally published on September 20, 2018.
On November 8, Facebook announced that it's rolling out the service in two more countries: Canada and Thailand.
For example, you can choose to match with people who attend the same events or who are a part of the same Facebook groups.
To do so, you’ll need to “unlock” each event or group manually; by default users won’t be able to search for a missed connection unless the other person opts-in to being discovered.
The social network is also introducing two new major features.
The first, called Second Look, allows users to re-review someone they previously said they weren't interested in.And while Dating works only on mobile right now, it doesn’t require downloading an additional application to your phone.But in the US at least, younger—and more likely to be single—people say they’re using the social network less.While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.For now, users aged 18 and older in Colombia will be able to create dating profiles and, once those reach a critical mass, find some matches.