Windsor Trading Standards confirmed that it took claims of fake profiles very seriously and had had "ongoing dealings" with Global Personals regarding this practice.
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In some cases the employee would then target the same member, using a different pseudo.
It was claimed by one of the former employees that this practice increased the company's revenue by 50 per cent.
In profiles such as Heidi Hi’s, the only indication that the profile was fake on Flirt Crowd was a cryptic notation near her profile name -- a small “v” inside a “C.”“JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships,” said Jessica Rich, the FTC’s director for the bureau of consumer protection.
“Adding insult to injury, users were charged automatically to renew their subscriptions -- often without their consent.” The subscription packages in the FTC's complaint cost anywhere from .72 for a month-to-month plan to 1.04 for a 12-month plan.
The company was moved under the umbrella of Venntro Media Group Ltd in 2016.
Global Personals owns and operates a number of their own dating site brands.
The Federal Trade Commission announced on Wednesday that England-based JDI Dating Ltd., whose websites include and Findmelove.com, had to pay a 6,165 settlement for its use of fake profiles as a way of enticing members to upgrade to paid, premium subscriptions and for renewing those subscriptions without its members’ consent, reports the New York Daily News.