Notably, Americans ages 65 and older are now twice as likely to know someone who uses online dating than they were in 2005 (24% of seniors now know an online dater, compared with 13% who did so eight years ago).
Similarly, college graduates and the relatively affluent are especially likely to say that they know someone who has met a spouse or long-term partner via online dating—and once again, nearly every major demographic group is more likely to know someone who has done this compared with eight years ago.
has become steadily more prevalent in recent years.
In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds, and 17% of 35-44 year olds are online daters—that is roughly double the rate for those ages 18-24 or those ages 45-54.
Nonetheless, attitudes towards online dating have progressed in a clearly positive direction in the eight years since our previous study: Additionally, one-third of internet users (32%) agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question, and therefore we cannot determine how it has changed over time (if at all).
Perhaps unsurprisingly, people who have used online dating themselves have positive views about the process compared with the overall population.
Seniors are again especially notable in this regard, as 20% of those 65 and older now know someone who has entered into a serious relationship with someone they met via online dating.
That is a three-fold increase over the 7% of seniors who said “yes” to this question in 2005.
As we did in our previous study, we presented online dating site users with an open-ended follow-up question asking which particular dating site(s) they have used.
was the most-mentioned site in both our 20 studies, and e Harmony also ranked highly in both 20.
Although online dating sites are relatively common among a range of age cohorts, mobile dating apps are primarily popular with Americans in their mid-20s through mid-30s.
One out of every ten 25-34 year olds (11%) has used a dating app—that is double the rate for those ages 18-24 (5% of whom have used dating apps) and for those ages 35-44 (4%).
Looking separately at the two distinct elements that make up definition of an online dater, some 11% of internet users say that they have used an online dating site.