” As an older woman, my mom was confronted with a simple fact: she was now living in a society where the most popular way to date catered to younger generations and fully embraced hook-up culture.
Jess Carbino, a sociologist for Bumble, told Business Insider in a statement that out of its female users over 40, 60% believe the app will “most likely to lead to the type of relationship they desire.” But how many swipes must a single lady swipe to get there? (I swear she is not old.) “You really have to dig in the dirt for that speck of gold, you have to go through hundreds of different profiles,” she said.
Though, she questioned, this may not be entirely the fault of dating apps, but how people use them.
Tinder declined to comment when asked to provide its app’s age demographics and whether or not it thought its platform catered to older users.
Match, eharmony, Happn, and Ok Cupid did not respond to Business Insider’s request for comment.
She was free to have 15-minute coffee dates, be vulnerable, and feel sexy.
At her age, Gonzalez said, she feels much more confident in who she is – a trait, she said, that younger men find appealing. She frequently matched with men 10 to 15 years younger than her because, she said, she was able to “hold a conversation.” For Gonzalez, dating apps only proved to her that her life wasn’t missing anything, except maybe the cherry on top.
Peaking over their shoulders, she saw her younger friends swiping with much more fervor and not running up against the spinning wheel – an indication the app is searching for more people with your age range and location.
“This is a big business and they are missing out,” said Gonzalez, referring to popular dating app companies who don’t cater to older people.
At 57, she downloaded Bumble – Tinder seemed too aggressive, she told me.
She’s also tried Happn and Ok Cupid, but quickly trashed them because she didn’t find a big enough pool of users in her age range, or found the app to be too trendy.
A few weeks ago, my mom came to me with a question: She was becoming increasingly frustrated with dating apps. It was exciting and unlike any other dating experience she had before.