No discussion of your favorite hiking trail, star sign or sexual proclivities.
You simply log in through Facebook, pick a few photos that best describe “you” and start swiping. candidacy at the University of California, Los Angeles, where she focused her research on dating, romantic relationships and what men and women are drawn to when evaluating a partner, joined Tinder this summer to help the company understand what kind of visual cues could cause a person to swipe “like” or “nope.”She discovered that Tinder users decoded an array of subtle and not-so-subtle traits before deciding which way to swipe.
After a 30-second wardrobe change, they were ready for their appointments at a modeling agency on the ground floor. A short elevator ride later, as I sat in on a meeting with a group of Tinder executives, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs.
It may seem that what happens next is predictable (the best-looking people draw the most likes, the rest are quickly dismissed), but relationship experts for Tinder say there is something entirely different going on.“Research shows when people are evaluating photos of others, they are trying to access compatibility on not just a physical level, but a social level,” said Jessica Carbino, Tinder’s in-house dating and relationship expert. For example, the style of clothing, the pucker of the lips and even the posture, Ms.
“They are trying to understand, ‘Do I have things in common with this person? Carbino said, tell us a lot about their social circle, if they like to party and their level of confidence.
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And Tinder believes that these clues are the key to online dating.
In the two years since Tinder was released, the smartphone app has exploded, processing more than a billion swipes left and right daily (right means you “like” someone, left means you don’t) and matching more than 12 million people in that same time, the company said.Tinder also conducted studies to try to glean more insight into users’ behaviors.In one survey, women were asked to swipe through a series of photos of handsome male models.It is crucial for a payment processor to offer a reliable processing service.With merchants having a wide range of operating hours and different business strategies, it is important for each competing processor to ensure they are able to accept payments at all hours of the day during every day of the week.Tinder wouldn’t share the exact number of people on the service, saying only that it was on par with other social networks at two years in operation.