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"And only one of those has ever responded to a message." Upon hearing this information, a gay male friend cheerfully snatched my phone out of my hands and opened the app."What? Your settings must be wrong." And then he actually proceeded to double check whether or not I had been doing Tinder correctly.

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The campaign will also be available as an in-app experience, where users have the opportunity to respond to over 3,000 questions that will hopefully help them connect with like-minded people (which I’m making staff-writer Dayna Troisi do and write about, ASAP).

According to Ok Cupid, “These ads are part of a larger movement Ok Cupid is leading to combat the status quo: a movement to elevate substance over selfies in dating app culture and empower users to really know someone. So why not hop on the most progressive (and creative) dating site yet?

Of course, I hadn't been doing anything wrong; Tinder is just an atrocious app for queer women.

It occurred to me that most people don't take the numbers game into account when it comes to dating queerly.

This does a ton of the leg work in eliminating creepy messages from bros trying to convince lesbians that they "just haven't had it good yet." This past November, OKCupid also expanded its gender and sexuality options to offer 22 possible gender identities and 12 sexual orientations.

Gone are the days of skimming for the obligatory "*queer not bi...**sexual anarchist not queer" footnotes in the profiles of folks who couldn't be summed up by the app's surprisingly limited self-identifiers, given its millennial-heavy user base.

But even so, the non-hetero dating pool is significantly smaller, and many so-called "LGBT" spaces only cater to gay men.

Because of that, LGBTQIA folks have known for approximately two decades what Tinder is just beginning to monetize: the Internet is a spectacular tool for meeting people with whom you'd otherwise never cross paths.

And realistically speaking, it's pretty much the Facebook of dating apps: everyone is on it, so how useful is it, really, to go to a smaller competitor who might have a few features you like better?

For a mainstream, mostly hetero dating app, OKCupid made one important protection when it was first acquired by Match back in 2011: the "I don't want to see or be seen by straight people" option.

I’ve been waiting for DTF to be reclaimed for quite some time, as it has a really nice , don’t you think?

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