These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.
We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.
This exists primarily to help out professional photographers and photo storage tools. Let’s look at some of the data hidden inside of it: Create Date : 20 Make : Samsung Orientation : Horizontal (normal) Flash : No Flash Focal Length : 4.3 mm GPS Position : 28 deg 21′ 27.100″ N, 81 deg 33′ 29.71″ W Even with location geotagging disabled in your camera settings, metadata still provides a tremendous amount of detail about you and your devices, and can even uniquely identify photos taken with your camera.
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It has to do with hidden information, or ‘metadata’, which is tacked onto most pictures by phones, photo editing software, and digital cameras.
You can’t see EXIF metadata without using special tools, but it may contain startling amounts of information about where the photo was taken, by whom, and when.
We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.
We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at
In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.
Zohar Lazar Buried in all that data were some surprising facts about how to optimize your dating profile.Ultimately, this means that if you are interested in privacy, you should never reuse a photo or set of photos that you’ve used elsewhere on the internet (at any time) on your dating profile. Reuse isn’t the only situation in which photos can compromise your privacy.There are two sets of clues that can give away important personal information in your photos. Consider: is there a window in your photos, and are there identifiable buildings or landmarks outside of it?This is an easy way for someone with malicious intent to draw connections between a dating site profile username and your ‘real’ life, even if your profiles are correctly private or hidden.The very simplest, a Google search will often turn up social media profiles, forum posts, and blog comments tied to a particular username.This isn’t necessarily traditional hash or metadata specific – cropping or resizing an image is not a foolproof way to defeat this (as I show in the screenshot below, where Tineye and Google correctly identified my profile selfie which is substantially cropped on social media).