Covers nearly 500 major marketing campaigns that appeared from 1990 to 2005.Articles look at the campaign's historical context, target market, expected outcomes, competition, strategy, and campaign outcome (what worked, what didn't and why).e Statement Studies is the online version of RMA's two print titles: Financial Ratios Benchmarks, and Industry Default Probabilities and Cash Flow Measures, which include industry financial ratios for over 808 industries and probability of default estimates, cash flow measures, and change in financial position information for more than 730 industries.
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It includes directories from the 32 edition (2009) to current. Contains full-text and article abstracts from business publications.
Also includes product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports.
Executive interviews, case studies, documentary films and more from a wide range of publishers are featured.
It is also the first-ever collection to offer access to archival video content from Bloomberg TV. Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications.
ATTENTION: You are responsible for understanding the Database Usage Policy before using any database. Provides access to a gallery of various types of ads (TV, radio, print, interactive, etc.), directories of ad agencies and production companies, and advertising news. ***For free ad downloads use the code 44RH7A.***Currently only available on-campus.
Includes the full-text of the Wall Street Journal, the Financial Times and the Economist.**Access is allowed for only 3 users at a time.** Provides advertising expenditure data for categories and products including specific brands and companies across several media types and markets with data going back 5 years (rolling).10/15/2018 Provides access to the Ad Age web site including their articles, Data Center, and Creativity section.The Data Center contains information on top advertisers, media, agencies, spending, employment statistics, surveys, and more.Includes the full-text of the Harvard Business Review.Also includes company profiles, investment research reports, industry reports, market research, country reports, SWOT analyses, and more.Demographics Now provides demographics and comprehensive business and residential information for users to assess business viability, create sales leads and/or marketing mailing lists, analyze population trends, find potential sponsors and donors, and much more.