The key, Bruch said, is that “persistence pays off.”“Reply rates [to the average message] are between zero percent and 10 percent,” she told me.
“For black men and women, it’s the opposite.”But “what we are seeing is overwhelmingly the effect of white preferences,” she cautioned.
“This site is predominantly white, 70 percent white.
White men and Asian women are consistently more desired than other users, while black women rank anomalously lower.
is coded as female, so that’s why Asian women get so much market power and Asian men get so little,” she told me.
It’s not just that older men are considered most desirable in New York.“New York is a special case for men,” Bruch told me.
“It’s the market with the highest fraction of women.
Michael Rosenfeld, a professor of sociology at Stanford University who was not connected to this study, agreed that persistence was a good strategy.
“The idea that persistence pays off makes sense to me, as the online-dating world has a wider choice set of potential mates to choose from,” he told me in an email.
“There’s so much folk wisdom about dating and courtship, and very little scientific evidence,” she told me recently.