Not only is this approach easier, but it's also a lot more profitable.
Most other articles on profitable niche markets go through the same routine of listing a handful of the same niches you'll find everywhere else.
The best niches are ones where you're solving a problem for somebody.
You might be passionate about South American indigenous art supplies, for example.
It doesn't matter because if there's no market for those products then you're a hobbyist and not a business owner.
It doesn't need to be a foreclosure-threatening situation, and it rarely is.
Instead, it's about simply meeting the demands and expectations of a target market.
Or even how to write a great novel that will sell by the bucketload.
A niche strategy to be wary of is starting a business based on any “passion” you might have.
So, what most online entrepreneurs do is forge ahead, deciding to be mavericks.
Blazing a trail in a brand new market they're passionate about.
You then fast forward several months into the life of their niche business only to see that they're not making any money. But the issue was nobody was spending their cash in that market. Attempting to create a new niche market is possible, but you're taking a gamble instead of a well-researched business decision.