When it’s effective, a funny ad can grab attention and inspire positive feelings for a brand.
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The ad got 1 million views overnight, and 16 million more before the game had even started.
According to Deutsch, it had “paid for itself before it ever ran” and went on to pick up multiple Cannes and Clio awards.
Your audience should watch the ad and think, “this brand is for people like me.” Call to action: Lastly, an effective commercial makes it clear what it wants you to do next, whether it’s to visit a website, lease a car, or buy some candy.
While some advertisers skip this step, incorporating the brand more subtly or focusing on awareness, you can really only get away with this if you’re already a household name like Nike or Apple. What’s hilarious to one person might be downright annoying to another.Information © Copyright 2000-2011 by NICO Nissan Commercials.com, and its affiliated sites are the property of HDS Holdings, Inc.They are independent publications and are not affiliated with or endorsed by Nissan Motor Company or Nissan North America. Material may not be copied or reprinted without written permission.While the tagline “don’t let your man smell like a woman,” might not fly these days, the genuinely funny non-sequitur dialogue and Isaiah Mustafa’s perfect delivery made it a massive hit.And it benefited even more from the approach the car company and their agency, Deutsch, took in releasing it.You can connect with like minded sexy locals to explore your innermost cravings and passions without any obstruction.