In 2016, he also became the first brand ambassador of their Menswear collection. He sang songs for the Twilight film series and the 2008 independent comedy-drama film How to Be.
I had the most unsuccessful modelling career." and featured in the advertising campaign titled 1000 LIVES, directed by Romain Gavras and photographed by Nan Goldin.
This campaign has also featured the track Whole Lotta Love by English rock band Led Zeppelin.
In December 2008, he blamed the lack of modelling work on his masculine appearance: "When I first started I was quite tall and looked like a girl, so I got lots of jobs, because it was during that period where the androgynous look was cool.
Then, I guess, I became too much of a guy, so I never got any more jobs.
He received praise for his performance, which Peter Bradshaw of The Guardian called "elegant" In August 2017, during promotion for Good Time, Pattinson wrote and starred in a short film for GQ, titled Fear & Shame, which was described by the magazine as, "Robert Pattinson Battles Fame and Fear to Get a New York Street Dog".
Shot on the streets of New York, the film narrates Pattinson's journey to buy a hot dog while avoiding media and fans in the hustle of the city.
According to TV Guide, Pattinson was initially apprehensive about auditioning for the role, fearful that he would not be able to live up to the "perfection" expected from the character.
This short film later re-released as a part of an anthology film titled Love & Distrust, comprising five short films following eight individuals from diverse backgrounds on their quest for true contentment.
The film received mixed to negative reviews from critics.
Review aggregation website Rotten Tomatoes reports that 24% of critics (of the 188 counted reviews) gave the film a positive review, and the site's consensus reads, "Slow, joyless, and loaded with unintentionally humorous moments, Breaking Dawn Part 1 may satisfy the Twilight faithful, but it's strictly for fans of the franchise." Though the film was well received, Pattinson's performance was praised.
Pattinson portrayed Samuel Alabaster, an eccentric pioneer who travel west in search of his fiancé.