Ticket sales were limited to record stores in the greater New York City area, or by mail via a post office box at the Radio City Station Post Office located in Midtown Manhattan.
Around 186,000 advance tickets were sold, and the organizers anticipated approximately 200,000 festival-goers would turn up.
The organizers once again told Bethel authorities they expected no more than 50,000 people.
Despite resident opposition and signs proclaiming, "Buy No Milk.
The stage would be set up at the bottom of the hill with Filippini Pond forming a backdrop.
The pond would become a popular skinny dipping destination.
Stop Max's Hippy Music Festival", Bethel Town Attorney Frederick W. Schadt, building inspector Donald Clark and Town Supervisor Daniel Amatucci approved the festival permits, but the Bethel Town Board refused to issue the permits formally.
Subsequently, on August 2, 1969, the Building Inspector informed Woodstock Ventures, Inc.
The original venue plan was for the festival to take place in Wallkill, New York, possibly near the proposed recording studio site owned by Alexander Tapooz.
After local residents quickly shot down that idea, Lang and Kornfeld thought they had found another possible location in Saugerties, New York.
When Lang was unable to find a site for the concert, Roberts and Rosenman, growing increasingly concerned, took to the road and eventually came up with a venue.